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What

do we cover?

Food Delivery

Food Delivery

GrabFood

Gojek

Foodpanda

UberEats

Deliveroo

Swiggy

Zomato

Talabat

Careem Now

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RIDE-HAILING

RIDE-HAILING

Grab

Gojek

Bolt

Lyft

Uber

Beat

99 / Didi

Ola

Free Now

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E-COMMERCE

E-COMMERCE

Shopee

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Tokopedia

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Magazine Luiza

Bukalapak

HKTVMall

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are our target users?

Financial Institutions

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Corporates

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Researchers

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Media

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Data Report

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#MarketShare

Food delivery market share change in Asia

Measurable AI continues to monitor the market share change across different markets in the heated food delivery industry. Check the latest landscape in Asia Pacific across Hong Kong, Taiwan, Singapore and Malaysia in 2021 (based on monthly total sales in USD).

#FoodDelivery

DoorDash: Beat consensus with weekly fresh data

Measurable AI's aggregated order volume is highly correlated with Doordash(NYSE:DASH)'s reported total orders by quarterly throughout the past few years (2019 -2021).

#India

Zomato: Keep up with the new stars

With the full granularity of e-receipts data, Measurable AI helps clients monitor a variety of metrics from revenues to specific GMV or customer-level behaviour. Our quarterly aggregated order volume for Zomato(NSE: ZOMATO) continues to show a high correlation with Zomato’s reported GOV(Gross Order Value). *Zomato's financial year 2021 starts July 2020 and ends April 2021

Data Insights

#FOOD DELIVERY#RIDE SHARING#E-COMMERCE
 
#FastFood

Mar 14, 2023

“GRAB”bing a Slice of Vietnam’s Pizza Delivery Scene
Pizza has always been one of the most popular fast food delivery options. After all, who has the willpower to refuse an alluring slice of pizza? Measurable AI is the largest e-receipt data provider for the emerging markets specializing in the digital economy. In light of Pi day yesterday (14th March), we take a look at our own “pie” data – i.e. pizza. In particular, we delve into the Vietnamese pizza delivery market as discerned from our 2H22 Grab dataset to see what insights can be unearthed. Some food for thought indeed. At first glance, for 2H22, our granular GrabFood dataset reveals that the most popular franchise pizza joints in Vietnam by number of total orders in pecking order are Pizza Hut, Pizza Fast Feel, Pizza King, Pizza 4Ps, The Pizza Company, then Domino’s Pizza. Measurable AI: Vietnam On-demand Pizza Delivery Marketshare by Order (2H22) *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Only orders on Grab Food are included in this chart. Data range 2H22 (i.e. July to December 2022). How Much On Average is Spent Per Pizza Order? So how much is the average pizza delivery order in Vietnam? As discerned from our GrabFood delivery dataset, we can deduce that the average price of a pizza delivery order is roughly 261448 VND (US$11). Measurable AI: Vietnam Online Delivery Pizza Spending in VND (2H22) *Estimated Pizza delivery price in this chart are captured in Measurable AI’s unique consumer panel, based on the dollar amount of each order before promotions and discounts. Only orders on Grab Food are included in this chart. Data range July 2022 to December. Measurable AI: Vietnam Online Delivery Pizza Spending in USD (2H22) *Estimated Pizza delivery price in this chart are captured in Measurable AI’s unique consumer panel, based on the dollar amount of each order before promotions and discounts. Only orders on Grab Food are included in this chart. Data range 2022 July to 2022 December. Amongst the five pizza joints, it seems that The Pizza Company averages out to be the most expensive pizza delivery per order when compared to the rest at 527250 VND (US$22.4) per order. Pizza King seems to be the cheapest per order, averaging 165000 VND (US$7) per order with Pizza Hut somewhere in between at roughly 24500 VND (US$10.4) per order. The Most Popular Payment Methods How about the most popular payment methods when opting for pizza delivery orders? Our Grab Vietnam dataset for 2H22 reveals that ATM* is the most popular payment method in Vietnam, followed shortly by cash, then Visa. *Note that Vietnamese ATM Cards (NAPAS) is a payment method that allows customers to perform payments via domestic cards branded by NAPAS. Measurable AI: Vietnam Online Delivery Pizza Payment Method by Order (2H22) *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Only orders on Grab Food are included in this chart. Data range July 2022 to December 2022. Interestingly enough, while ATM is the most popular payment method, the highest spend per payment method is by Visa with 218607 VND (US$9.30) being the average payment on Visa. For ATM, this figure is 216482 VND (US$8.95). Measurable AI: Vietnam Online Delivery Pizza Payment Method by Spending (2H22) *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Only orders on Grab Food are included in this chart. Data range July 2022 to December 2022. So that is our take on the pizza delivery market for Vietnam as discerned from the insights derived from our granular e-receipt dataset from Grab. If you would like to learn more or dig deeper into the specifics of what items were actually ordered per receipt, please contact Michelle or the team at [email protected] DOWNLOAD our Asia Online Delivery Report (2019 -2022) to dive into the Asia food delivery market across 9 regions. ABOUT US Michelle Tang is a Managing Director at Measurable AI who draws on her experience from consumer data, tech and equity investing to help evangelize alternative data and its vast use cases. Driven by a passion for data analytics and consumer intelligence, she enjoys research and storytelling with insights derived from Measurable AI’s unique e-receipt dataset. You can reach her for data enquiries and trial data at [email protected] Measurable AI is the leading granular e-receipt provider for consumer intelligence in the emerging markets with a core focus in South East Asia, Middle East, India and Latin America. We cover the digital economy with our most popular sectors being ride hailing, food delivery, e-commerce and digital payments. *The Content is for informational purposes only. You should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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#Ride-Sharing

Mar 09, 2023

Inside the Duopoly: Gojek vs Grab on Indonesia’s Ride-Hailing Market
In Indonesia’s ride-hailing market, Gojek and Grab have been dominating as the two main players. When it comes to order volume across the year 2022, the two companies are competing head to head with very close market share. As of 2023 January, the two companies equally share the market at around 50% by order volume including both two-wheelers and four-wheelers, according to Measurable AI’s very own unique e-receipts panel. Measurable AI: Indonesia Ride-hailing Marketshare by Order *Order Volume = Estimated order volume index, which is based on the monthly order volume captured in Measurable AI’s unique consumer panel. Both two-wheel and four-wheel rides are included. Data range 2022 January to 2023 January. Ride-hailing companies included in this chart: Grab, Gojek At Measurable AI, we build and own a unique consumer panel and are the largest transactional email receipt data provider for the emerging markets. We are well regarded for our comprehensive dataset across the digital economy including the ride-hailing industry. Measurable AI: Indonesia Ride-hailing Overlap (Gojek vs Grab); *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Both 2-wheel and 4-wheel rides are included. Data range 2022 January to 2023 January. Ride-hailing companies included in this chart: Grab, Gojek Despite being the two dominant players in Indonesia’s ride-hailing market, Grab and Gojek have only been able to capture a relatively small overlap between their user bases. The fact that only around 8% of ride-hailing users in Indonesia have used both platforms in the past year (between January 2022 and January 2023) may be surprising, given the size of the market and the services offered by each company. One possibility is that Grab and Gojek have each cultivated a loyal user base that is resistant to switching to a competitor. Measurable AI: Indonesia Grab Mobility 2 Wheel/4 Wheel Overlap; *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Data range 2022 January to 2023 January. The ride-hailing preferences of users in Indonesia are heavily skewed towards two-wheelers, with Grab and Gojek both offering popular motorbike ride-sharing services. However, when it comes to the breakdown between two-wheelers and four-wheelers, the two companies display notable differences in user behavior. On Grab, 34% of users only use two-wheel services such as GrabBike, with another 26% solely opting for four-wheel car rides. Lastly, 40% of Grab’s user base actually switches between the two types of products. Meanwhile, on Gojek, the trend is similar, around 44% of users opting for both car and bike services. However, Gojek’s user base is a bit more skewed towards two-wheel services, with a significant 40% of users solely using two-wheel services, but only 16% only using four-wheel services for their ride-hailing needs. Measurable AI: Indonesia Gojek Mobility 2 Wheel/4 Wheel Overlap; *Estimated orders in this chart are captured in Measurable AI’s unique consumer panel. Data range 2022 January to 2023 January. The user preferences on product types of both companies help explain the differences on the ride-hailing AOV trend in Indonesia. Grab’s users overall average order value is a bit higher than Gojek throughout 2022 January to 2023 January, though the difference is getting smaller in recent months. According to Measurable AI’s granular e-receipt data, the average order value (before incentives) on ride-hailing in Indonesia hovers around 28,000 to 30,000 IDR during 2022 January to 2023 January. Measurable AI: Indonesia Ride-hailing AOV Trend; *Estimated AOV in this chart are captured in Measurable AI’s unique consumer panel, based on the dollar amount of each order before promotions and discounts. Both 2-wheel and 4-wheel rides are included. Data range 2022 January to 2023 January. With the continued growth of Indonesia’s economy and population, the ride-hailing market is poised for further expansion. It will be interesting to see how Gojek and Grab continue to evolve and differentiate themselves to capture new users and maintain their dominance in the Indonesian ride-hailing market. The duopoly of Gojek and Grab continues to shape the ride-hailing market in Indonesia, with both companies offering a wide range of services beyond just transportation. To learn more about other verticals of the digital economy such as food-delivery, logistics, e-commerce please subscribe to our newsletter, or follow us on Linkedin! To be Continued… Follow our insights blog to keep abreast of the latest developments underpinning the hotly contested food delivery industry across more markets. Or if you are a hedge fund, corporation or in research and looking for the most up-to-date transactional data insights, please reach out to us at [email protected] to learn more. ABOUT US Charlie Sheng is a serial entrepreneur, and a dedicated communicator for technology. She enjoys writing stories with Measurable AI’s very own e-receipts data. You can reach her at [email protected] At Measurable AI, we build and own a unique consumer panel and are the largest transactional email receipt data provider for the emerging markets. We are well regarded for our comprehensive alternative dataset across the digital economy, particularly for our consumer insights relating to the food delivery industry. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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#Industries

Feb 17, 2023

Who are Making the Most Out of ChatGPT?
Visualizing the AI Chatbots with Alternative Data Just a few months since its debut, the free ChatGPT chatbot and its peer products powered by OpenAI have become all the rage. Curious to understand the adoption trend since its launch and who the major users of ChatGPT are, we at Measurable AI take a dig into our “treasure trove of insights” garnered from our proprietary email receipt panel. Measurable AI: This chart is plotted based on the newly sign-up confirmations of chatGPT captured by Measurable AI’s consumer e-receipt panel As revealed from Measurable AI’s consumer e-receipts panel, ChatGPT’s daily new signups experienced a rapid boost shortly after launch, followed by a slowdown during the holiday season. Entering 2023, it experienced exponential growth over a month and has reportedly gained over a whopping 100 million users. Along with the success of ChatGPT, POE by Quora, another chatbot-style app powered by OpenAI, also gained significant momentum. Our data indicates that POE experienced rapid growth within a week. During the same week, Bing, Microsoft’s very own search engine, announced its waitlist for OpenAI powered version and saw a huge surge in the number of people signing up. While ChatGPT was making waves in the world of AI generated chatbots, Bing was generating buzz in the search engine industry for its use of AI technology to deliver more relevant search results. As more people caught wind of Bing’s innovative approach, its waitlist quickly grew. Early Adopters of Chatgpt: Three Groups of Users With ChatGPT gaining so much popularity, who exactly are the early adopters? Thanks to the billions of e-receipts data points, at Measurable AI, we are not only able to discern the growth trend of a specific company, but also its overlap with other businesses as well as the interest groups or profile of their users. Our email dataset reveals that several groups of users heavily overlap with ChatGPT users. Let’s explore these groups of users. The Crypto Users Based on the e-receipts and confirmations captured by Measurable AI’s consumer panel, crypto users are among the biggest group of users who overlap with chatGPT users. Among all of the ChatGPT users, approximately 36% of them are also crypto users (based on the top crypto exchange and website users captured by Measurable AI). *Based on Measurable AI’s consumer e-receipt panel, data range (2023 Jan – Feb) This is surprisingly high. To give you some perspective, amongst the ChatGPT users in our panel, around a similar percentage (35.6%) of users also are Facebook users. The Professional Users What about social media users? In addition to Facebook, professional users on LinkedIn make up a whopping 33% of ChatGPT’s overlap, followed by Twitter at around 26.4%, and Quora at 19%. For the younger generation, the overlap rate is lower than expected, with only around 6% of ChatGPT users found on TikTok and only 3.4% on Snapchat. *Based on Measurable AI’s consumer e-receipt panel, data range (2023 Jan – Feb) The Creative Users The third biggest group of users that overlap heavily with ChatGPT are users of Adobe (18.5%) and Canva (9.2%). Followed by users who write a lot, for example, approximately 10% of the users also use Substack, and 6.8% use Grammarly. To get a feel what general consensus was thinking, we conducted a poll on Twitter before publishing this blog article. The results indicate that most people assumed that developers should be the most heavy users of ChatGPT. Guess who uses #ChatGPT more compare to other group of users? @MeasurableAI will aggregate and release the exclusive consumer insights of #ChatGPT tomorrow. Stay tuned.Alternative Data powered by @MeasurableData $MDT— Measurable Data Token $MDT (@MeasurableData) February 15, 2023 Surprisingly, this is not the case. According to Measurable AI’s data, only around 4.4% of chatGPT users are also Github users. *Based on Measurable AI’s consumer e-receipt panel, data range (2023 Jan – Feb) It’s incredible to see the widespread adoption and enthusiasm around ChatGPT in such a short time frame. With the help of Measurable AI’s real time consumer e-receipts panel, we’re able to monitor this explosive growth and take a closer look at it. By gaining insights into the user groups and demographics that are adopting these cutting-edge technologies, we can better understand how AI is shaping our lives and businesses. At Measurable AI, with the help of Measurable AI’s real time consumer e-receipts panel, we will continue to monitor the trends and provide the most accurate data insights for companies that are looking to stay ahead of the curve in all kinds of industries. Interested in finding out more about Measurable AI’s consumer email receipts panel? Talk to us to learn how transactional datasets can help your business. (Credits to Midjourney, a generative AI powered image creation program who helped us create this futuristic blog header.) ABOUT US At Measurable AI, we build and own a unique consumer panel and are the largest transactional email receipt data provider for the emerging markets. We are well regarded for our comprehensive alternative dataset across the digital economy. Check our Latest 2019-2022 Food Delivery Annual Report. Charlie Sheng is a serial entrepreneur, and a dedicated communicator for technology. She enjoys writing stories with Measurable AI’s very own e-receipts data. You can reach her at [email protected] *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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