Connecting the dots with ALTERNATIVE DATA

Actionable CONSUMER INSIGHTS based on BILLIONS of TRANSACTIONAL EMAILS for emerging markets

Why

Measurable.ai?

TRANSACTIONAL EMAILS

TRANSACTIONAL EMAILS from millions of users

SKU LEVEL

SKU LEVEL High Definition Data

RARE COVERAGE

RARE COVERAGE Over 10 Emerging markets

What

do we cover?

TMT:IQ

TMT:IQ

TME

NFLX

YY

MOMO

SPOT

MTCH

more ...

TRAVEL

TRAVEL

MAR

HTHT

QTRP

UBER

LYFT

BKNG

more ...

E-COMMERCE

E-COMMERCE

EBAY

APPL

BABA

HTHT

JD

PDD

more ...

Who

are our target users?

Financial Institutions

fourLinesFinancial Institutions

Corporates

fourLinesMerchants

Researchers

fourLinesResearchers

Media

fourLinesMedia

Data Report

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#Media Streaming

Netflix’s Brazilian users VS US users

Netflix’s customer retention in Brazil over the past 36 months showed that users in Brazil are extremely loyal. Over 60% of Brazilian users still subscribe to the service 2 years after joining. For US users, the long-term retention rate is lower than that of the Brazilian ones.

#Ecommerce

Target and Best Buy are Transforming Online

The uptrend of sales for both companies from 2018 to 2019 is obvious amid the downturn for most traditional retailers. Online sales of Target and Best Buy have both seen peaks during the holiday season throughout the past two years. The average monthly online sales of Best Buy during holiday has risen dramatically by almost 50% this year.

#GAMES

Chinese Players’ red envelope money goes to Honor of Kings

Tencent’s top grossing game Honor of Kings launched its biggest update with a new feature “Honor Badge” right before the Chinese New Year. It helped the game's revenues peak again in China. In-app-purchase sales in the first week of the holiday month grew by around 150%.

#Apps

MOMO beats estimates amid authority pressure

From April to July, MOMO's successful dating app Tantan(China’s Tinder) was removed from app stores in China. The app’s revenue was close to zero for over two months. However, on the first week it went live again, the number of paying users of Tantan soon went up by 50% compared to where it was 2 months ago.

Data Insights

#E-COMMERCE#GAMES#RIDE SHARING#DATING#ENTERTAINMENT
 
#Others

May 14, 2020

China’s Travel Giant Ctrip Continues to Suffer
COVID-19 brought China’s travel giant Ctrip or Trip.com ($TCOM) to a halt in January with drastic drop in airline and hotel bookings. It’s been over three months now, has the company recovered yet? An easing policy was announced ahead of the five-day Labour Day holiday in May, meaning to encourage a first travel boom of 2020. On social media, people seem to be finally moving. Based on Measurable AI‘s data panel of aggregated email receipts for hotel bookings on Ctrip, the cancellation rate went back to normal as it was before the pandemic, after two months of cancellation surge. However, the actual number of hotel bookings is still quite small. For air ticket bookings, the situation is still lousy. While outbound travel is an absolute no, inbound travel still remains a halt. In February, the number of air ticket bookings dropped by around 60%. After two months in April, the number kept falling by over 70%. Despite the fact that Beijing gradually eases curbs to restart local economies, tourists are pretty much still stuck at home. Outbound airline routes are slowly recovering in China starting May, but its effect on the whole situation is still unknown. About Us Measurable AIprovides actionable consumer insights based on billions of alternative data for emerging markets. By scanning and identifying billions actual online spender’s email receipts, Measurable AI transforms them into valuable consumer insights, which updates daily right after the purchases happen. Charlie Sheng is a serial female entrepreneur, and a dedicated communicator for technology. Charlie specialises in trends and insights for the tech industry, with MAI Insights’ real-time online consumer data panel. You can reach her atcharlie@measurable.ai *The Content is for informational purposes only, you shouldnotconstrue any such information or other material asinvestment advice

Read more...

 
#E-Commerce

Apr 24, 2020

Hong Kong is finally transforming online to avoid Covid-19
Last month, Hong Kong Television Network (HKEX: 1137), the city’s very own e-commerce platform sets records in monthly turnover. The name although sounds strange to others is actually a rising business in Hong Kong. The company’s original plan was to start a television network but failed to get a legitimate license under Hong Kong’s complicated political environment. In 2018, the company decided to focus on being an online shopping platform, and now it’s become one of the biggest in Hong Kong. According to Measurable AI’s datasets for online shoppers’ e-receipts, the company is breaking record every month since January, when the pandemic just started. In February, its monthly sales was up by over 40%, and then went up again by 10% in March. Since June 2019, people in Hong Kong have been living with continuous protests and police responses. Streets and malls would be closed sometimes for unexpected clashes. Specific retail store chains got attacked from time to time as a target for their Pro-Beijing stance. None of these ever stopped people in Hong Kong from going out to shop and buy stuff for themselves until recently. Covid-19 has literally changed people’s digital habits in this city where people are so used to live on top of mega shopping malls and restaurants all over the places. According to Measurable AI’s datasets, the number of orders per month also shows clearly how people are transforming online. In February, the number of orders surged instantly. Another reason behind the boom is the company’s swift actions during the crisis. CEO Wong purchased a mask manufacturing machine at his own expense to cope with the mask shortage in the city. The company has also opened more O2O stores very quickly during recent months for people to pick up and shop near their neighborhood. With the boycott of Pro-Beijing companies or services from China like JD or Taobao going on in Hong Kong, HKTV Mall has successfully won first place in Hong Kong within only 2 years of time. When digital habits as mobile payments and online-shopping first spread like wildfire in China, cities like Hong Kong or Singapore seemed a bit slow. And people blamed their sophisticated city lifestyle for it. However, this time the change in people’s digital habits happened quickly and rapidly. The question is how long will it last? About Us Measurable AIprovides actionable consumer insights based on billions of alternative data for emerging markets. By scanning and identifying billions actual online spender’s email receipts, Measurable AI transforms them into valuable consumer insights, which updates daily right after the purchases happen. Charlie Sheng is a serial female entrepreneur, and a dedicated communicator for technology. Charlie specialises in trends and insights for the tech industry, with MAI Insights’ real-time online consumer data panel. You can reach her atcharlie@measurable.ai *The Content is for informational purposes only, you shouldnotconstrue any such information or other material asinvestment advice

Read more...

 
#Industries

Apr 03, 2020

Hedge Fund’s Big Short Shows Why Demand for Alt-Data Is Surging
Repost : Bloomberg.com Author: Lulu Yilun Chen and Bei Hu Before the coronavirus sent stock markets tumbling at the fastest pace since the 2008 financial crisis,Dymon Asia Capital (Singapore) Ptesensed trouble. The hedge fund firm was combining information on past outbreaks with a raft of so-called alternative data, including Google searches in the U.S. and daily readings from China on everything from road congestion to flight schedules and test-kit availability. The numbers convinced Dymon to take short positions against the S&P 500 and an index of Chinese stocks in Hong Kong, trades that would become its biggest money makers in February and March. “It was clear the market was under-pricing the impact of Covid-19,” Danny Yong, Dymon’s chief investment officer, said in an interview. The firm’s flagship$2 billionDymon Asia Macro Fund has climbed about 40% this year. While investors like Yong have been using alternative data for years, the coronavirus has prompted a fresh surge in demand for off-the-beaten-path statistics that might shed light on the pandemic’s impact on economies and markets. Interest in Chinese data has been particularly strong as money managers try to get an early read on efforts to contain the virus and reboot the world’s second-largest economy. “After the outbreak, we saw a spike in demand for data to show what was really happening in China,” said Hong Kong-based Heatherm Huang, co-founder of Measurable AI, a company that tracks business receipts sent via its email-aggregator service. “Now, investors want to know how fast Chinese companies and the economy can recover.” Read Full Original Story on https://www.bloomberg.com/news/articles/2020-04-02/hedge-fund-s-big-short-shows-why-demand-for-alt-data-is-surging

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