Connecting the dots with ALTERNATIVE DATA

Actionable CONSUMER INSIGHTS based on BILLIONS of TRANSACTIONAL EMAILS for emerging markets

Why

Measurable.ai?

TRANSACTIONAL EMAILS

TRANSACTIONAL EMAILS from millions of users

SKU LEVEL

SKU LEVEL High Definition Data

RARE COVERAGE

RARE COVERAGE Over 10 Emerging markets

What

do we cover?

TMT:IQ

TMT:IQ

TME

NFLX

YY

MOMO

SPOT

MTCH

more ...

TRAVEL

TRAVEL

MAR

HTHT

QTRP

UBER

LYFT

BKNG

more ...

E-COMMERCE

E-COMMERCE

EBAY

APPL

BABA

HTHT

JD

PDD

more ...

Who

are our target users?

Financial Institutions

fourLinesFinancial Institutions

Corporates

fourLinesMerchants

Researchers

fourLinesResearchers

Media

fourLinesMedia

Data Report

#
01
/
02
/
03
/
04
#Media Streaming

Netflix’s Brazilian users VS US users

Netflix’s customer retention in Brazil over the past 36 months showed that users in Brazil are extremely loyal. Over 60% of Brazilian users still subscribe to the service 2 years after joining. For US users, the long-term retention rate is lower than that of the Brazilian ones.

#Ecommerce

Target and Best Buy are Transforming Online

The uptrend of sales for both companies from 2018 to 2019 is obvious amid the downturn for most traditional retailers. Online sales of Target and Best Buy have both seen peaks during the holiday season throughout the past two years. The average monthly online sales of Best Buy during holiday has risen dramatically by almost 50% this year.

#GAMES

Chinese Players’ red envelope money goes to Honor of Kings

Tencent’s top grossing game Honor of Kings launched its biggest update with a new feature “Honor Badge” right before the Chinese New Year. It helped the game's revenues peak again in China. In-app-purchase sales in the first week of the holiday month grew by around 150%.

#Apps

MOMO beats estimates amid authority pressure

From April to July, MOMO's successful dating app Tantan(China’s Tinder) was removed from app stores in China. The app’s revenue was close to zero for over two months. However, on the first week it went live again, the number of paying users of Tantan soon went up by 50% compared to where it was 2 months ago.

Data Insights

#E-COMMERCE#GAMES#RIDE SHARING#DATING#ENTERTAINMENT
 
#Others

Mar 26, 2021

Ride or Die: Gojek versus Grab in Indonesia
Since the outbreak of COVID-19, the frequency of going out has been greatly reduced, resulting in plummeting sales of ride-hailing companies. Based on Measurable AI’s e-receipts data, we take a closer look into the competition between two ride-hailing giants from South East Asia: Gojek and Grab, in one of their biggest markets Indonesia. Sharp Decline in Ride-sharing Mobility Order volume and confirmed cases of covid-19 are conversely correlated throughout the past year. In March 2020 when the pandemic just began to hit the country, the monthly order volume dropped dramatically by over 84% for Grab, and 81% for Gojek. Since then, the average weekly order volume has been staying very low, with minor ups and downs depending on the pandemic situation. Based on what we’ve seen from the past two months of 2021, the overall ridesharing orders have not yet recovered in Indonesia. Market Share in Car and Motorbike Rides In the past year (March 2020-February 2021), the revenue market share of Grab versus Gojek (including motorbike and car section) was around 58% to 42%. The chart below shows the detailed monthly market size breakdown. According to Measurable AI’s e-receipts data panel throughout the year, Grab dominates the car and taxi section, taking around 63% of the Indonesia spending, while Gojek owns around 37%. During Q2 and Q3 in 2020, Grab’s revenue market share in car rides fell from 70% to 52%, but regained to around 65% in January 2021. When it comes to motorbike rides, Gojek is leading with a small advantage in Indonesia throughout the past year. A lifestyle for riders in Indonesia The chart below shows the order volume index by hour across the two platforms. When dawn comes and people start to go out, the order volume starts to increase sharply. For Grab riders, orders peak slightly earlier at around 10am, but for Gojek orders peak between 11am-12pm. Order volume from Gojek falls back to a low point from 2pm to 4pm and rebounds to a second peak around sunset; while order volume from Grab drops steadily after the peak till the middle of the night. Weekends preference on cars For the past year of 2020, both Grab and Gojek obtain more motorbike orders than cars. Comparing the ratio of car rides during weekdays and weekends, we find that people are more likely to call cars on weekends. The car section remains to be key revenue stream for both companies. Take Grab as an example, 42% of its orders are from car rides, which contribute to 67% of Grab’s overall ride-hailing revenue. For Gojek, 69% of its ride-hailing orders come from the motorbike section, but over 50% of its revenues still rely on car rides. By Charlie Sheng, Jocelyn Yang and Kitty Cheung Talk to us for more transactional datasets on ride sharing industries in more markets. ABOUT US Measurable AIprovides actionable consumer insights based on millions of consumers’ transactional records for the emerging markets. Jocelyn Yang is a data analyst with a background in economics and blockchain. She enjoys using Measurable AI’s unique transactional e-receipts data to generate consumer insights for the emerging markets. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice

Read more...

 
#Food-Delivery

Mar 01, 2021

Food Delivery: Who owns the most loyal users?
As consumer adoption of food delivery increases, the competition among food delivery companies on wallet share and loyalty continues. If a restaurant is available on all delivery apps, users get to choose which app to order from. To lure more users to their own platforms, food delivery companies need to adjust their pricing strategies, optimize the service, run various promotion campaigns, and even offer alternative services such as grocery deliveries. FoodPanda is winning in user loyalty in Hong Kong According to Measurable AI’s e-receipts data in 2020, Foodpanda, Deliveroo, and UberEats own 67%, 45%, and 29% of total users respectively in the Hong Kong market. Among all of them, 37% of users choose Foodpanda exclusively. Among the rest of the users, 36% also ordered food through Deliveroo and 20% on UberEats. Compared with the other two players in Hong Kong, Foodpanda users stand out to be the most loyal ones. Deliveroo Plus: VIP users make more orders with fewer items Deliveroo is the only platform that offers a premium membership to users which covers all delivery fees with a subscription fee. In comparison between VIP and No-VIP users in Hong Kong, we find that the former group tends to order more frequently, probably for the convenience of zero delivery fee, thus the average price of the VIP orders is a bit lower than that of the non-VIP ones. In Singapore, Grab is leading in both market share and loyal users. According to all e-receipts transactions in 2020 from Measurable AI, Grab, Foodpanda, and Deliveroo take the share of 66%, 59%, and 17% of total users respectively in the Singapore market. A whopping 35% of users choose Grab exclusively in Singapore, while 27% of people use Foodpanda only and 3% on Deliveroo.  Foodpanda users in Singapore are not that loyal, among of which 47% also use Grab. Weak advantage of Foodpanda in Taiwan In 2020, there are mainly 2 players in Taiwan, for Deliveroo already quit the market in April. Foodpanda and UberEats share the market, 71% of users in Taiwan order their food only on Foodpanda, and 62% choose UberEats. In 2020, 33% of users in Taiwan have spent money on both platforms. The customer overlap between the two platforms is high, 47% of Foodpanda users also use UberEats, and for the number of UberEats is 54%. Talk to us for more transactional datasets on food delivery industries in more markets. ABOUT US Measurable AIprovides actionable consumer insights based on millions of consumers’ transactional records for the emerging markets. Jocelyn Yang is a data analyst with a background in economics and blockchain. She enjoys using Measurable AI’s unique transactional e-receipts data to generate consumer insights for the emerging markets. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice Read previous reports on Food Delivery: The Roller Coaster of Food-Delivery Companies in Asia (II) The Roller Coaster of Food-Delivery Companies in Asia (I)

Read more...

 
#Food-Delivery

Feb 18, 2021

The Roller Coaster Goes On: Food-Delivery Companies in Asia (II)
In a former report, we used Measurable AI’s unique e-receipts data to look at the food delivery industry in APAC in the early months of covid-19, and saw a huge surge in food delivery volume. After six months, the pandemic is still not over, and so is the competition among the food delivery companies. Based on one year of historical data in 2020, Measurable AI presents the second part of the food delivery industry research, covering market share, user behavior, and pricing strategy. 1. Who is winning the “hunger game” Measurable AI’s e-receipts data reveals major players’ market share change across the whole year of 2020. Competition between Deliveroo and Foodpanda remains fierce in Hong Kong. Deliveroo was leading in Q1 and Q4 while Foodpanda performed better in the second half of the year. In contrast, UberEats occupies a smaller market share in Hong Kong, with less or equal to 8%. GrabFood obtained the highest share of wallet (SOW) in Singapore in 2020, reaching 60% of the market share in March and April. Though facing a fierce chase of Foodpanda, it’s above where it was at the beginning of 2020. Deliveroo’s situation in Singapore is a bit similar to UberEats in Hong Kong, with a small market share of close to 8%. (*Go-Jek is not included in this dataset) In Taiwan, Foodpanda and UberEats share the market. Foodpanda led slightly with a percentage of more than 50% during Q1-Q3. However, Foodpanda caught up in the last quarter with a small advantage (around 50.1% versus 49.9%). What is consistent with the fact is Deliveroo quit in April and our data catches this event. 2. Customer Behaviour: Whales Versus Frequent Buyers We mainly look at the customer behaviour on these major food delivery platforms through their average order price, price distribution, and order volume. According to Measurable AI’s e-receipts data, customers’ behaviour varies a lot across these major food delivery companies. It is noted that in all regions, Deliveroo customers are the “whale spenders”. Hong Kong: In Hong Kong, we set the price interval as 4 USD based on our granular e-receipts data. From the price line chart and distribution histogram, it is seen that: The average price: Deliveroo > Foodpanda > UberEatsThe average price of UberEats orders gradually increases over time, while that of Foodpanda decreases. They came to a similar level at the end of 2020 Most customers spend 8-20 USD on each orderDeliveroo customers own the highest consumer price and the highest ratio of orders above 48 USDMost UberEats customers’ orders fall into the interval of [8,16), while more Foodpanda Customers spend around [16, 40), leading to a higher average price of Foodpanda Singapore: In Singapore, frequent buyers definitely outnumbered the whale spenders. According to our e-receipts data, we set the price interval as 3 USD. The average price: Deliveroo > GrabFood > FoodpandaOrder Price from Deliveroo are even higher in the latter half of 2020Order price of Grab saw a big jump from February to May, and gradually reach a stable level Three companies take different pricing strategiesDeliveroo takes the high-end route, with most of its order price lies in the interval of [12,15) and 8% of its orders are above 36 USDOrder price of GrabFood mostly lies in the interval of [9,15], while Foodpanda in the interval of [6,12) Taiwan: In Taiwan, we set the price interval as 2 USD, and the findings are as follows: The average price: UberEats>Deliveroo > FoodpandaUberEats: Throughout the year, the order price is relatively stable for UberEats at a higher level of around 10.3 USD on average.Foodpanda: In March, the order price decreased significantly but rebound in the next two months. In the low-price-interval of [0,4): Foodpanda (17.7%) > UberEats (8%) > Deliveroo (0.8%). The price peak of Foodpanda lies in the interval of [4,6), while this data is [6,8) for the other two companies.Deliveroo: The average order price is highly concentrated in the interval of [4,8), with a total share of around 56%UberEats has the largest ratio in orders above 8 USD, which is relatively high in the Taiwan market. 3. Capturing the Delivery Fee Strategy Our e-receipts data reveals the competition among these food delivery companies on the delivery fees. Delivery fee and order volume are negatively related both horizontally and vertically. Hong Kong: All companies have tried to cut the delivery fee in different regions, among which UberEats in Hong Kong did make some big moves. According to the graph below for the Hong Kong market, the delivery fees of UberEats keep dropping along the way in 2020. As time goes on, delivery fees decrease when order volume increases. The order volume of Foodpanda reached the peak in July, which is also consistent with the coronavirus peak in Hong Kong. Delivery fee: UberEats > Deliveroo > Foodpanda Order volume: Foodpanda > Deliveroo > UberEats Singapore: In Singapore, the order volume of GrabFood and Foodpanda both reached a peak in Q2, while Deliveroo remained unchanged. Surprisingly in May and June, Foodpanda surpassed GrabFood in order volume. Delivery fee: Deliveroo > Foodpanda > GrabFood = 0Order volume: GrabFood > Foodpanda > Deliveroo Taiwan: UberEats: The average delivery fee of UberEats was stable at the level of 1.1 USD/order and their order volume steadily increased in 2020. In March, the delivery fee of Foodpanda has seen a sharp decline, dropping from 0.9 USD to 0.1 USD on average, resulting in the growth of order volume at a growth rate of 77.4%. Every time the delivery fee dropped to the bottom, the order volume hit the peak and vice versa. Delivery fee: UberEats > Foodpanda > DeliverooOrder volume: Foodpanda > UberEats > Deliveroo Talk to us for more transactional datasets on food delivery industries in more markets. Read: The Roller Coaster Goes On: Food-Delivery Companies in Asia (I) ABOUT US Measurable AIprovides actionable consumer insights based on millions of consumers’ transactional records for the emerging markets. Jocelyn Yang is a data analyst with a background in economics and blockchain. She enjoys using Measurable AI’s unique transactional e-receipts data to generate consumer insights for the emerging markets. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice

Read more...

ACHIEVEMENTS

and more...

BACKED BY

and more...

TRUSTED BY

and more...

Ready to

Get STARTED ?

SUBSCRIBE to our newsletter

TALK TO US

Leave us a message and we’ll get back to you asap.